VISTA EQUITY PARTNERS
Social-first video series production
CXO Summit
Vista wanted to show how AI was actually landing across its portfolio, in the operators' own words rather than in a deck. The window was the Vista CXO Summit, where I produced a social-first video series from 10 executive interviews filmed on site around the live conference agenda.
My role:
- Led production on a $30K budget, owning scope, the creative brief, and the hiring of a freelance videographer and editor
- Planned 10 executive interviews remotely and briefed the crew to film around the live conference agenda
- Reviewed transcripts and footage to select the strongest clips, tying each back to the brief
- Managed multiple review rounds across several stakeholder layers and ran quality control so every file met social best practices: vertical 9:16, burned-in captions, one idea per video
Impact:
- Delivered 10 approved, publish-ready cuts for LinkedIn, on budget and on schedule
- Captured all 10 executive interviews in 2 days on site