PRATT INSTITUTE
Content, strategy, and digital production
Telling Pratt’s AI Story
Prospective students and families were asking urgent questions: What is Pratt's stance on AI? How are students and programs using it? What does a creative education mean in an AI moment? Pratt had the story, it just wasn't being told in one place. I conceived and launched AI at Pratt, a hub on pratt.edu that brings it together.
My role:
- Identified the content gap through conversations with Admissions and the Provost's office, plus research in Waldo, an agentic AI strategy platform
- Conceived the hub and wireframed it using the site's existing components, so it launched without adding design debt
- Partnered with Technology, Admissions, PR, and Editorial to gather resources, student work, events, news, and press
- Built the page in the CMS and managed it through launch
Impact:
- Ranks #1 in search for "AI at Pratt" and related queries
- Surfaced and quoted by Gemini, Claude, ChatGPT, and Perplexity in answers about Pratt's approach to AI