MALL NYC
Campaign photo and video shoot
“Mall on Tour”, Piccadilly Circus, London
MALL NYC's designers came from around the world, including a handful based in London. "Mall on Tour" took the marketplace to London to expand its audience reach: a two-day outdoor photo and video campaign shot at Piccadilly Circus, with two rickshaws and their drivers built into the set.
My role:
- Produced a 2-day outdoor campaign shoot on location at Piccadilly Circus on a $6K budget, managing travel and logistics
- Assembled the team, including photographer Ladislav Kyllar, creative director Oriana Kubinska, a stylist, and 2 models
- Sourced 2 rickshaws and drivers and directed them as part of the set
- Delivered a full library of editorial campaign imagery plus video for Instagram and the MALL NYC website
Impact:
- ~40% increase in site traffic on launch day
- Campaign reel passed 10K views on Instagram
- Campaign imagery used across Instagram and the website