MALL NYC
E-commerce shoot production
Brooklyn, NY
A playful, whimsical, mix-and-match shoot that showed independent designers styled together the way MALL NYC's young customers wear them. I produced a Brooklyn studio shoot of 12 looks featuring 20 designers, built to work as both product imagery for the marketplace and content for Instagram.
My role:
- Led end-to-end production of a Brooklyn studio shoot on a $5K budget
- Developed the concept: a playful, mix-and-match styling approach that kept 20 designers consistent with the MALL NYC brand
- Cast 2 models and assembled a team of 7, including photographer, stylist, and hair and makeup, handling model releases and freelancer agreements
- Delivered ~40 final images for product listings and Instagram
Impact:
- 20 designers photographed in a single day
- Featured designers' sales rose ~30% the month after launch